One hundred and nine paintings for MTV
As part of a rebranding effort, MTV was going back to its 80s roots. They contacted independent animators from around the world to reimagine their TV idents. Working in collaboration with Manshen Lo, we painted 109 frames with gouache, before capturing each still under a rostrum camera, revealing the intricate texture that each frame possesses.
The film is a study in perspective. Stylistically, it explores the idea of a Precisionist painting in motion. Thematically, it investigates the bleak relationship between American consumerism and Chinese manufacturing; from green lawns to green waters.
Film Credits
Client
MTV International
Production Company
Nexus Studios
Producer
Greet Kalikorm
Direction and Design
Nicolas Ménard
Direction and Lead Painter
Manshen Lo
Painting Assistant
Caitlin McCarthy
Music
Kungen & Hertigen